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Founder Mimi Faucett Trahan has worked in the design industry her entire career. She spent the better part of the last decade reporting on interiors for print and digital publications across the design space, most recently as Editor in Chief of both Modern Luxury Houston magazine and Modern Luxury Interiors Texas. Her bylines have also been seen in The Wall Street Journal, Architectural Digest, Garden & Gun, Luxe Interiors + Design and Coastal Living, among others. (See more of her editorial work here.)

In 2020, inspired by an ever-changing media landscape, Mimi saw the evolution of her skill set take her across the aisle to work with creative brands, rather than report on them. With MIMI, she applies a fluency in aesthetics, content, business, and her editorial know-how to likeminded brand partners with a story to tell.